Essentials of marketing

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Bibliographic Details
Main Author: Lamb, Charles W.
Other Authors: Hair, Joseph F, McDaniel, Carl D
Format: Book
Published: Ohio, Cincinnati South-Western College Publishing 1999
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Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xxvi, 502 p. ill. {some col.} 28 cm 1 computer laser optical disk
ISBN:0538879262