Introduction to marketing
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| Main Author: | |
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| Format: | Book |
| Published: |
London
High Holborn, Int. Thomson Business Press
1999
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| Edition: | 4th ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | ix, 444 p. ill. 25 cm |
| ISBN: | 1861521472 |
The principles and practice of marketing