How advertising works the role of research

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Bibliographic Details
Other Authors:	Jones, John Philip
Format:	Book
Published:	California : Thousand Oak Sage Publication 1998
Subjects:	Advertising Advertising > Research
Online Access:	Click Here to View Status and Holdings.
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001	wils-199012
020	#	#	\|a 0761912401
090	0	0	\|a HF5823 \|b .H58 1998
245	1	1	\|a How advertising works \|b the role of research \|c edited by John Philip Jones
260	#	#	\|a California : Thousand Oak \|b Sage Publication \|c 1998
300	#	#	\|a 358 p. \|b ill. \|c 23 cm
504	#	#	\|a Includes bibliographical refeences and index
650	#	0	\|a Advertising
650	#	0	\|a Advertising \|x Research
700	1	#	\|a Jones, John Philip
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=199012
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|