Marketing strategy the challenge of the external environment
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Bonhill Street, London
Sage Publications
1998
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-198989 | ||
| 020 | # | # | |a 0761958754 |
| 090 | 0 | 0 | |a HF5415 |b .M452 1998 |
| 100 | 1 | # | |a Mercer, David |
| 245 | 1 | 1 | |a Marketing strategy |b the challenge of the external environment |c David Mercer |
| 260 | # | # | |a Bonhill Street, London |b Sage Publications |c 1998 |
| 300 | # | # | |a viii, 325 p. |b ill. |c 25 cm |
| 504 | # | # | |a Includes bibliographical reference and index |
| 650 | # | 0 | |a Marketing |
| 650 | # | 0 | |a Business planning |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=198989 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
| 998 | # | # | |a 00260##a002.8.2||00260##b002.8.4||00260##c002.7.6||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1|| |
Marketing strategy