Handbook of marketing scales multi-item measures for marketing and consumer behavior research

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Bibliographic Details
Main Author:	Bearden, William O. 1945-
Other Authors:	Netemeyer, Richard G. 1956-
Format:	Book
Published:	Thousand Oaks, CA Sage Publishing 1999
Edition:	2nd ed.
Subjects:	Marketing research Connsumer behavior > Research
Online Access:	Click Here to View Status and Holdings.
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001	wils-198986
020	#	#	\|a 076191000X
090	0	0	\|a HF5415.3 \|b .B323 1999
100	1	#	\|a Bearden, William O. \|c 1945-
245	1	1	\|a Handbook of marketing scales \|b multi-item measures for marketing and consumer behavior research \|c William O. Bearden and Richard G. Netemeyer
250	#	#	\|a 2nd ed.
260	#	#	\|a Thousand Oaks, CA \|b Sage Publishing \|c 1999
300	#	#	\|a xiv, 537 p. \|b ill. \|c 28 cm
504	#	#	\|a Includes index
650	#	0	\|a Marketing research
650	#	0	\|a Connsumer behavior \|x Research
700	1	#	\|a Netemeyer, Richard G. \|c 1956-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=198986
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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