Handbook of marketing scales multi-item measures for marketing and consumer behavior research
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Thousand Oaks, CA
Sage Publishing
1999
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiv, 537 p. ill. 28 cm |
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| Bibliography: | Includes index |
| ISBN: | 076191000X |
Handbook of marketing scales multi-item measures for marketing and consumer behavior research