Relationship Marketing Theory and Practice
T̀his book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium. Don t argue. Just read the book!' - Evert G...
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Bonhill Street, London
Paul Chapman Pub.
1996
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Relationship marketing concepts, theories and cases