Relationship Marketing Theory and Practice
T̀his book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium. Don t argue. Just read the book!' - Evert G...
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| Format: | Book |
| Language: | English |
| Published: |
Bonhill Street, London
Paul Chapman Pub.
1996
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000cam#a2200000#i 4501 | ||
|---|---|---|---|
| 001 | wils-198980 | ||
| 005 | 202362310205 | ||
| 008 | 230723t1996 ENK ag# ##001 ##eng#D | ||
| 020 | # | # | |a 1853963135 |
| 020 | # | # | |a 9781849206761 |
| 020 | # | # | |q paperback |
| 040 | # | # | |a DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.55 |b .R45 1996 |
| 245 | 0 | 0 | |a Relationship Marketing |b Theory and Practice |c edited by Francis Buttle |
| 264 | # | 1 | |a Bonhill Street, London |b Paul Chapman Pub. |c 1996 |
| 264 | # | 4 | |c ©1996 |
| 300 | # | # | |a xii, 202 pages |b illustrations |c 23 cm |
| 336 | # | # | |a text |2 rdacontent` |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Includes index |
| 520 | 3 | # | |a T̀his book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium. Don t argue. Just read the book!' - Evert Gummesson, Stockholm University. By examining the relationship between theory and practice, Relationship Marketing appears at an important stage in the development of relationship marketing. The opening chapter examines relationship marketing (RM) theory, reviews a number of RM definitions and reports on |
| 546 | # | # | |a Text in English |
| 650 | # | 0 | |a Customer relations |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a Buttle, F |e editor |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=198980 |
| 964 | # | # | |c BOK |d 01 |
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Relationship marketing concepts, theories and cases