Marketing channels a relationship management approach
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Boston
Irwin McGraw-Hill
1997
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxi, 728 p. ill. 24 cm |
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| Bibliography: | Includes index |
| ISBN: | 025617802X |
Marketing channels a relationship management approach