Marketing origins, concepts, environment
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| Main Author: | |
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| Format: | Book |
| Published: |
London
Business Press
1999
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | ix, 358 p. ill. 25 cm |
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| Bibliography: | Includes index |
| ISBN: | 1861525265 |
Basic marketing concepts, environment and decisions