Marketing

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Bibliographic Details
Main Author: Zikmund, William G
Other Authors: D'Amico, Michael
Format: Book
Published: Cincinnati South-Western College 1999
Edition:6th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxix, 701 p. col. ill. 29cm. 1 computer laser optical disc (4 3/3 in.)
Bibliography:Includes bibliographical references and indexes
ISBN:0538882158