Marketing

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Bibliographic Details
Main Author: Lamb Charles W. (Author)
Other Authors: McDaniel, Carl D, Hair, Joseph F
Format: Book
Language:English
Published: Ohio South-Western College 1999
Edition:5th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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MARC

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001 wils-198268
005 2024727161942
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100 1 # |a Lamb  |c Charles W.  |e author 
245 1 1 |a Marketing  |c Charles W. Lamb,Joseph H. Hair, Carl McDaniel 
250 # # |a 5th ed 
264 # 1 |a Ohio  |b South-Western College  |c 1999 
264 # 4 |c ©2000 
300 # # |a xxxiv, 773 p.  |b col. ill.  |c 28 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and indexes 
650 # 0 |a Marketing 
650 # 0 |a Marketing  |x Management 
700 1 # |a McDaniel, Carl D 
700 # # |a Hair, Joseph F 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=198268 
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