Marketing

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Bibliographic Details
Main Author: Lamb Charles W. (Author)
Other Authors: McDaniel, Carl D, Hair, Joseph F
Format: Book
Language:English
Published: Ohio South-Western College 1999
Edition:5th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxxiv, 773 p. col. ill. 28 cm
Bibliography:Includes bibliographical references and indexes
ISBN:0324006381