Interactive service marketing Raymond P. Fisk, Stephen J. Grove, Joby John
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| Other Authors: | , |
| Format: | Unknown |
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Bonston, New York
Houghton Mifflin
2000
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xix, 250 p. ill. 26 cm |
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| Bibliography: | Includes index |
| ISBN: | 0395769167 |
Interactive marketing