Marketing

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Bibliographic Details
Other Authors:	Rudelius, William, Berkowitz, Eric N, Kerin, Roger A, Hartley, Steven W
Format:	Book
Published:	Boston McGraw-Hill 2000
Edition:	6th ed.
Series:	The Irwin/McGraw-Hill series in marketing
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415 \|b .M29474 2000
245	0	0	\|a Marketing \|c Eric N. Berkowitz ... [et al.]
250	#	#	\|a 6th ed.
260	#	#	\|a Boston \|b McGraw-Hill \|c 2000
300	#	#	\|a xxxii, 736 p. \|b ill. col. \|c 28 cm \|e 1 computer laser optical disk 4 3/4 in.
490	1	#	\|a The Irwin/McGraw-Hill series in marketing
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing
700	1	#	\|a Rudelius, William
700	#	#	\|a Berkowitz, Eric N
700	#	#	\|a Kerin, Roger A
700	#	#	\|a Hartley, Steven W
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=198001
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam