Marketing

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Bibliographic Details
Other Authors: Rudelius, William, Berkowitz, Eric N, Kerin, Roger A, Hartley, Steven W
Format: Book
Published: Boston McGraw-Hill 2000
Edition:6th ed.
Series:The Irwin/McGraw-Hill series in marketing
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxxii, 736 p. ill. col. 28 cm 1 computer laser optical disk 4 3/4 in.
Bibliography:Includes bibliographical references and index
ISBN:0071168303