Marketing
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Other Authors: | , , , |
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Format: | Book |
Published: |
Boston
McGraw-Hill
2000
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Edition: | 6th ed. |
Series: | The Irwin/McGraw-Hill series in marketing
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Physical Description: | xxxii, 736 p. ill. col. 28 cm 1 computer laser optical disk 4 3/4 in. |
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Bibliography: | Includes bibliographical references and index |
ISBN: | 0071168303 |