Services marketing, a managerial perspective

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Bibliographic Details
Main Author:	McColl Rod 1957-
Other Authors:	Callaghan, Bill, Palmer, Adrian 1955-
Format:	Unknown
Published:	Sydney McGraw-Hill 1998
Subjects:	Customer services Service industries > Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HD9980.5 \|b .M33 1998
100	1	#	\|a McColl Rod \|c 1957-
245	1	1	\|a Services marketing, a managerial perspective \|c Rod McColl
260	#	#	\|a Sydney \|b McGraw-Hill \|c 1998
300	#	#	\|a xii, 532 p. \|b ill. (some col) \|c 24 cm
500	#	#	\|a Includes index
650	#	0	\|a Customer services
650	#	0	\|a Service industries \|x Marketing
700	1	#	\|a Callaghan, Bill
700	#	#	\|a Palmer, Adrian \|c 1955-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=197956
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