Services marketing, a managerial perspective
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| Main Author: | |
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| Other Authors: | , |
| Format: | Unknown |
| Published: |
Sydney
McGraw-Hill
1998
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xii, 532 p. ill. (some col) 24 cm |
| ISBN: | 0074702572 |
SERVICES MARKETING 
Service marketing