International marketing

International marketing

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Bibliographic Details
Main Author: Cateora, Philip R.
Other Authors: Graham, John L.
Format: Book
Published: Boston Irwin/McGraw-Hill 1999
Edition:10th ed.
Series:Irwin/McGraw-Hill series in marketing
Subjects:
International business enterprises
Export marketing
Online Access:Click Here to View Status and Holdings.
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090 0 0 |a HF1009.5  |b .C35 1999 
100 1 # |a Cateora, Philip R. 
245 1 0 |a International marketing  |c Philip R. Cateora, John L. Graham 
250 # # |a 10th ed. 
260 # # |a Boston  |b Irwin/McGraw-Hill  |c 1999 
300 # # |a xxv, 721 p.  |b col. ill.  |c 28 cm 
490 # # |a Irwin/McGraw-Hill series in marketing 
504 # # |a Includes bibliographical references and indexes 
526 0 # |a MKT950  |b AA901  |5 AAGBS 
526 0 # |a International Marketing  |b Doctor of Business Administration  |5 Arshad Ayub Graduate Business School 
526 0 # |a AGR753  |b AT733  |5 AT 
526 0 # |a International Agricultural Commodity Marketing  |b Master Of Science (Agribusiness)  |5 Faculty of Plantation and Agrotechnology 
650 # 0 |a International business enterprises 
650 # 0 |a Export marketing 
700 1 # |a Graham, John L. 
830 # 0 |a Irwin/McGraw-Hill series in marketing 
040 # # |a Shah Alam 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=197954 
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