International marketing
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Boston
Irwin/McGraw-Hill
1999
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| Edition: | 10th ed. |
| Series: | Irwin/McGraw-Hill series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxv, 721 p. col. ill. 28 cm |
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| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 9780256259827 (hbk.) 0256259828 (hbk.) |
International marketing