Strategic marketing

Strategic marketing

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The text examines the concepts and processes for gaining competitive advantage in the market place. It has been updated and revised to include new material and expanded treatment of topics such as market orientation, organizational learning, competing on capabilities and new organization designs

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Bibliographic Details
Main Author: Cravens, David W. (Author)
Format: Book
Language:English
Published: Boston McGraw-Hill 2000
Edition:6th edition
Series:Irwin/McGraw-Hill series in marketing
Subjects:
Marketing > Management
Marketing > Case studies > Design making
Marketing > Case studies > Management
Online Access:Click Here to View Status and Holdings.
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