Marketing management knowledge and skills
This text and casebook will sell mostly in the undergraduate marketing management course. The text is a direct lift from Preface to Marketing Management. Over 50 % of the 40 cases are brand new. The cases vary in length
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Unknown |
| Language: | English |
| Published: |
Boston
McGraw-Hill
1998
|
| Edition: | 5th edition |
| Series: | The Irwin series in marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag Be the first to leave a comment!
Marketing management knowledge and skills 
Marketing management knowledge and skills