Marketing management knowledge and skills

Marketing management knowledge and skills

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This text and casebook will sell mostly in the undergraduate marketing management course. The text is a direct lift from Preface to Marketing Management. Over 50 % of the 40 cases are brand new. The cases vary in length

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Bibliographic Details
Main Authors: Peter, J. Paul (Author), Donnelly, James H. (Author)
Format: Unknown
Language:English
Published: Boston McGraw-Hill 1998
Edition:5th edition
Series:The Irwin series in marketing
Subjects:
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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