Marketing management knowledge and skills
This text and casebook will sell mostly in the undergraduate marketing management course. The text is a direct lift from Preface to Marketing Management. Over 50 % of the 40 cases are brand new. The cases vary in length
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill
1998
|
| Edition: | 5th edition |
| Series: | The Irwin series in marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 090 | 0 | 0 | |a HF5415.13 |b .P387 1998 |
| 100 | 1 | # | |a Peter, J. Paul |e author |
| 245 | 1 | 0 | |a Marketing management |b knowledge and skills |c J. Paul Peter, James H. Donnelley, Jr. |
| 250 | # | # | |a 5th edition |
| 264 | # | 1 | |a Boston |b McGraw-Hill |c 1998 |
| 264 | # | 4 | |c ©1998 |
| 300 | # | # | |a xvi, 944 pages |b illustrations |c 23 cm |
| 336 | # | # | |a text |2 rdacontent |
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| 338 | # | # | |a volume |2 rdacarrier |
| 490 | 1 | # | |a The Irwin series in marketing |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a This text and casebook will sell mostly in the undergraduate marketing management course. The text is a direct lift from Preface to Marketing Management. Over 50 % of the 40 cases are brand new. The cases vary in length |
| 650 | # | 0 | |a Marketing |x Management |
| 700 | 1 | # | |a Donnelly, James H. |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=197947 |
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Marketing Management Knowledge and Skills