Marketing management knowledge and skills
This text and casebook will sell mostly in the undergraduate marketing management course. The text is a direct lift from Preface to Marketing Management. Over 50 % of the 40 cases are brand new. The cases vary in length
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill
1998
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| Edition: | 5th edition |
| Series: | The Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This text and casebook will sell mostly in the undergraduate marketing management course. The text is a direct lift from Preface to Marketing Management. Over 50 % of the 40 cases are brand new. The cases vary in length |
|---|---|
| Physical Description: | xvi, 944 pages illustrations 23 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0256226334 9780256226331 |
Marketing Management Knowledge and Skills