On message communicating the campaign

To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the cont...

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Bibliographic Details
Other Authors: Norris, Pippa
Format: Book
Language:English
Published: Bonhill Street, London Sage Pub. 1999
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