On message communicating the campaign

• Other Authors: Norris, Pippa
• Format: Book
• Language: English
• Published: Bonhill Street, London Sage Pub. 1999
• Subjects: Voting > Great Britain; Mass media > Political aspects > Great Britain; Communication in politics > Political aspects > Great Britain
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xiv, 218 pages illustrations 25 cm
• Bibliography: Includes bibliographical references and indexes
• ISBN: 0761960740; 0761960732

To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public's civic engagement, agenda priorities, and party preferences.