Global marketing and advertising understanding cultural paradoxe

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Bibliographic Details
Main Author:	Mooij, Marieke K. de 1943-
Format:	Book
Published:	California Sage Publications 1998
Subjects:	Target marketing > Cross-cultural studies Advertising > Cross-cultural studies Consumer behavior > Cross-cultural studies
Online Access:	Click Here to View Status and Holdings.
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001	wils-197939
020	#	#	\|a 0803959699
090	0	0	\|a HF5415.127 \|b .M66 1998
100	1	#	\|a Mooij, Marieke K. de \|c 1943-
245	1	0	\|a Global marketing and advertising \|b understanding cultural paradoxe \|c Marieke K de Mooij
260	#	#	\|a California \|b Sage Publications \|c 1998
300	#	#	\|a xix, 315 p. \|b ill. \|c 23 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Target marketing \|x Cross-cultural studies
650	#	0	\|a Advertising \|x Cross-cultural studies
650	#	0	\|a Consumer behavior \|v Cross-cultural studies
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=197939
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam