Doing media research an introduction
Written in a straightforward and engaging style, this innovative textbook explains fully both qualitative and quantitative methods used in communication research. Doing Media Research guides the reader step-by-step through media research methodology. To facilitate a thorough understanding of the pur...
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| Format: | Book |
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California
Sage Publication
1996
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| Online Access: | Click Here to View Status and Holdings. |
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Doing media research an introduction