Doing media research an introduction

• Main Author: Priest, Susanna Horning
• Format: Book
• Published: California Sage Publication 1996
• Subjects: Social sciences > Methodology > Methodology; Mass media > Research > Methodology
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xxviii, 265 p. ill. 23 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 080397292X

Written in a straightforward and engaging style, this innovative textbook explains fully both qualitative and quantitative methods used in communication research. Doing Media Research guides the reader step-by-step through media research methodology. To facilitate a thorough understanding of the purpose and theories behind the various methodological approaches, the book is divided into four sections. Part One lays out the foundations to each approach, Part Two describes the types of research questions and data collection required, Part Three details a range of quantitative approaches, and Part Four examines qualitative methods. The author concludes with a discussion of special considerations for current media research.