Media research techniques

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Bibliographic Details
Main Author:	Berger, Arthur Asa 1933-
Format:	Book
Published:	London Sage Publ 1998
Edition:	2nd ed.
Subjects:	Mass media > Research > Methodology
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0761915362
090	0	0	\|a P91.3 \|b .B386 1998
100	1	#	\|a Berger, Arthur Asa \|c 1933-
245	1	1	\|a Media research techniques \|c Arthur Asa Berger
250	#	#	\|a 2nd ed.
260	#	#	\|a London \|b Sage Publ \|c 1998
300	#	#	\|a viii, 175 p. \|b ill. \|c 23 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Mass media \|x Research \|x Methodology
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=197273
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam