Branding in Asia the creation, development, and management of Asian brands for the global market

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Bibliographic Details
Main Author:	Temporal, Paul
Format:	Unknown
Published:	Singapore John Wiley 2000
Subjects:	Brand name products > Case studies Competition, International > Case studies Marketing > Case studies
Online Access:	Click Here to View Status and Holdings.
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001	wils-196408
020	#	#	\|a 0471835765
090	0	0	\|a HD69.B7 \|b T45 2000
100	1	#	\|a Temporal, Paul
245	1	1	\|a Branding in Asia \|b the creation, development, and management of Asian brands for the global market \|c Paul Temporal
260	#	#	\|a Singapore \|b John Wiley \|c 2000
300	#	#	\|a ix, 261 p. \|c 23 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Brand name products \|x Case studies
650	#	0	\|a Competition, International \|x Case studies
650	#	0	\|a Marketing \|x Case studies
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=196408
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##c003.5.1\|\|