Branding in Asia the creation, development, and management of Asian brands for the global market

Branding in Asia the creation, development, and management of Asian brands for the global market

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Bibliographic Details
Main Author: Temporal, Paul
Format: Unknown
Published: Singapore John Wiley 2000
Subjects:
Brand name products > Case studies
Competition, International > Case studies
Marketing > Case studies
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:ix, 261 p. 23 cm
Bibliography:Includes bibliographical references and index
ISBN:0471835765

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