Consumer behavior and marketing strategy
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Boston
McGraw Hill
1999
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| Edition: | 5th ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxv, 545 p. ill. (some col.) 26 cm. 2 video cassettes |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0256261903 |
Consumer behavior and marketing strategy