Strategic customer care an evolutionary approach to increasing customer value and profitability
How to successfully apply the principles of customer care in any companyMost organizations today recognize the importance of improving customer care--the need to go beyond traditional customer service and truly manage customers as assets--but only about 6% apply its principles effectively. This book...
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Toronto
John Wiley
1999
©1999 |
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| Online Access: | Click Here to View Status and Holdings. |
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Customer marketing how to improve the profitability of your customer base
Managing Customer Experience and Relationships A Strategic Framework
EXPERIENTIAL MARKETING Consumer Behavior, Customer Experience and The 7Es
