Becoming a successful intrapreneur a practical guide to creating an innovative information service
Information services of all kinds need to be proactive within their institution by using entrepreneurial skills internally, marketing themselves vigorously and emphasizing their value to other departments and sections. This book offers the LIS professional a systematic approach to ways of demonstrat...
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| Format: | Unknown |
| Language: | English |
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London
Library Association
1998
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| Online Access: | Click Here to View Status and Holdings. |
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Putting marketing ideas into action 
The Library Marketing Toolkit