Services marketing a strategic approach

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Bibliographic Details
Main Author:	Goncalves, Karen P
Format:	Unknown
Published:	Upper Saddle River, New Jersey Prentice Hall 1998
Subjects:	Service industrial > Case studies > Marketing > United States Service industries > Marketing > United States
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0139548920
090	0	0	\|a HD9981.5 \|b .G66 1998
100	1	#	\|a Goncalves, Karen P
245	1	1	\|a Services marketing \|b a strategic approach \|c Karen P. Goncalves
260	#	#	\|a Upper Saddle River, New Jersey \|b Prentice Hall \|c 1998
300	#	#	\|a xiv, 225 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Service industrial \|x Case studies \|x Marketing \|z United States
650	#	0	\|a Service industries \|x Marketing \|z United States
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=194209
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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