Analyzing sales promotion text & cases

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Bibliographic Details
Main Author:	Totten, John C
Other Authors:	Block, Martin P
Format:	Book
Published:	Chicago Dartnell Corp. 1994
Edition:	2nd ed.
Subjects:	Advertising Sales promotion
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5438.5 \|b .T68 1994
100	1	#	\|a Totten, John C
245	1	1	\|a Analyzing sales promotion \|b text & cases \|b how to profit from the new power of promotion marketing \|c John C. Totten, Martin P. Block
250	#	#	\|a 2nd ed.
260	#	#	\|a Chicago \|b Dartnell Corp. \|c 1994
300	#	#	\|a xii, 226 p. \|b ill. \|c 25 cm
650	#	0	\|a Advertising
650	#	0	\|a Sales promotion
700	1	#	\|a Block, Martin P
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=193612
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