Mass communication theory an introduction

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Bibliographic Details
Main Author: McQuail, Denis
Format: Book
Published: London Sage 1994 (1996 printing)
Edition:3rd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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090 0 0 |a P90  |b .M37 1994 
100 1 # |a McQuail, Denis 
245 1 1 |a Mass communication theory  |b an introduction  |c Denis McQuail 
250 # # |a 3rd ed 
260 # # |a London  |b Sage  |c 1994 (1996 printing) 
300 # # |a xiv, 416 p.  |b ill.  |c 23 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Mass media 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=193602 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam