EFFECTIVE MARKETING a skills and activity-based approach

EFFECTIVE MARKETING a skills and activity-based approach

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Bibliographic Details
Main Authors: Anderson, Alan H. 1950- (Author), Dobson, Thelma (Author)
Format: Book
Language:English
Published: Oxford Blackwell Publishers 1994
Series:Effective management
Subjects:
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxxii, 228 pages illustrations 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0631191186 (paperback)
9780631191186 (paperback)

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