The warroom guide to competitive intelligence
This is the first definitive, in-the-trenches guide to bring proven government intelligence tactics onto the corporate battlefiled. Helping companies turn information into intelligence, and then use this knowledge strategically, Shaker and Gembicki offer crucial advice for every business person on h...
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| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill
1999
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This is the first definitive, in-the-trenches guide to bring proven government intelligence tactics onto the corporate battlefiled. Helping companies turn information into intelligence, and then use this knowledge strategically, Shaker and Gembicki offer crucial advice for every business person on how to collect, analyze, and disseminate vital information to key decision-makers. And in a proactive strike, "The Warroom Guide to Competitive Intelligence" tells organizations how to set up their own "WarRoom", in order to gather and protect vital information to give them that competitive edge. |
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| Item Description: | Includes index |
| Physical Description: | xi, 255 pages illustrations 23 cm |
| ISBN: | 007058057X |
Competitive intelligence gathering, analysing, and putting it to work