Global perspectives on advertising self-requlation principles and practices in thirty-eight countries

Saved in:

Bibliographic Details
Main Author:	Boddewyn, J.J. Jean J
Format:	Unknown
Published:	Westport, Con. Quarum Books 1992
Subjects:	Advertising > Self-regulation
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-193395
020	#	#	\|a 089930723X
090	0	0	\|a HF5834 \|b .B65 1992
100	1	#	\|a Boddewyn, J.J. \|q Jean J
245	1	1	\|a Global perspectives on advertising self-requlation \|b principles and practices in thirty-eight countries
260	#	#	\|a Westport, Con. \|b Quarum Books \|c 1992
300	#	#	\|a xiv, 234 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes index
650	#	0	\|a Advertising \|x Self-regulation
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=193395
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|00500##a002.17.2\|\|