Global perspectives on advertising self-requlation principles and practices in thirty-eight countries
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| Format: | Book |
| Published: |
Westport, Con.
Quarum Books
1992
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xiv, 234 p. ill. 24 cm |
| ISBN: | 089930723X |
Voluntary regulation of advertising a comparative analysis of the United Kingdom and the United States 
Advertising principles and practice