Putting marketing ideas into action
Most of the existing literature that could help LIS managers take the first steps into marketing their service, is geared toward profit-making organizations, thus reinforcing the prejudice that marketing is about making money rather than about satisfying customer needs. Many libraries and informatio...
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| Format: | Book |
| Language: | English |
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London
Library Association Publ.
1999
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| Online Access: | Click Here to View Status and Holdings. |
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INTRODUCTION TO MARKETING OF LIBRARY AND INFORMATION SERVICES