Marketing communications an integrated approach

Saved in:

Bibliographic Details
Main Author:	Smith, P. R.
Format:	Book
Published:	London Kogan Page 1998
Edition:	2nd ed
Subjects:	Marketing Communication in marketing
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-193156
020	#	#	\|a 0749426993
020	#	#	\|a 9780749426996
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.123 \|b .S65 1998
100	1	#	\|a Smith, P. R.
245	1	0	\|a Marketing communications \|b an integrated approach \|c P. R. Smith
250	#	#	\|a 2nd ed
260	#	#	\|a London \|b Kogan Page \|c 1998
300	#	#	\|a xi, 602 p. \|b ill. \|c 25 cm
500	#	#	\|a Includes index
650	#	0	\|a Marketing
650	#	0	\|a Communication in marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=193156
964	#	#	\|c BOK \|d 01
998	#	#	\|a 00250##a002.5.2\|\|00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|00500##a002.17.2\|\|