Marketing communications an integrated approach
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| Main Author: | |
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| Format: | Unknown |
| Published: |
London
Kogan Page
1998
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
|---|---|
| Physical Description: | xi, 602 p. ill. 25 cm |
| ISBN: | 0749426993 9780749426996 |
Marketing communications an integrated approach 
Integrated Marketing Communications