Services marketing a strategic approach

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Bibliographic Details
Main Author:	Goncalves, Karen P
Other Authors:	Leshnower, Susan M
Format:	Book
Published:	Upper Saddle River, New Jersey Prentice Hall 1998
Subjects:	Service industries > Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HD9980.5 \|b .G66 1998
100	1	#	\|a Goncalves, Karen P
245	1	1	\|a Services marketing \|b a strategic approach \|c Karen P. Goncalves
260	#	#	\|a Upper Saddle River, New Jersey \|b Prentice Hall \|c 1998
300	#	#	\|a 282 p. \|b ill. \|c 28 cm
500	#	#	\|a Instructor's manual with assistance from Susan M. Leshnower
650	#	0	\|a Service industries \|x Marketing
700	1	#	\|a Leshnower, Susan M
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=193123
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