Services marketing a strategic approach

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Bibliographic Details
Main Author: Goncalves, Karen P
Other Authors: Leshnower, Susan M
Format: Book
Published: Upper Saddle River, New Jersey Prentice Hall 1998
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Description
Item Description:Instructor's manual with assistance from Susan M. Leshnower
Physical Description:282 p. ill. 28 cm
ISBN:0134521951