International marketing strategy, planning, market entry & implementation
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| Main Author: | |
|---|---|
| Format: | Unknown |
| Published: |
London
Kogan Page
1998
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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International marketing strategy planning, market entry & implementation
Global Marketing Foreign Entry, Local Marketing & Global Management
