International marketing strategy, planning, market entry & implementation

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Bibliographic Details
Main Author: Bennett, Roger
Format: Unknown
Published: London Kogan Page 1998
Edition:2nd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0749422726 
090 0 0 |a HF1416  |b .B46 1998 
100 1 # |a Bennett, Roger 
245 1 1 |a International marketing  |b strategy, planning, market entry & implementation  |c Roger Bennett 
250 # # |a 2nd ed 
260 # # |a London  |b Kogan Page  |c 1998 
300 # # |a 384 p.  |b ill.  |c 24 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Export marketing 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=193120 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
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